Privacy Policy

Route Athletics Privacy Policy

Last Updated: 07-07-2026

Route Athletics LLC (“Route Athletics,” “Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we may collect, use, disclose, store, and protect information when you visit our website, submit forms, purchase services, communicate with us, download resources, or use our online services.

By using our website or services, you agree to this Privacy Policy.

1. Information We May Collect

We may collect information that you voluntarily provide, including:

  1. Parent/guardian name;
  2. Athlete name;
  3. Contact information, including email address and phone number;
  4. City and state;
  5. Athlete grade level, school, sport, position, graduation year, and athletic background;
  6. Academic information voluntarily provided, such as GPA, test status, intended major, or academic goals;
  7. Recruiting status, schools of interest, offers, camps, showcases, or athletic profile links;
  8. NIL and personal brand information, including social media handles and general follower ranges;
  9. Intake form responses;
  10. Service interest and consultation preferences;
  11. Payment-related information processed through third-party payment platforms;
  12. Communications with Route Athletics;
  13. Testimonials, media releases, or permission-based marketing materials.

We may also collect technical information automatically, such as:

  1. IP address;
  2. Browser type;
  3. Device type;
  4. Pages visited;
  5. Time spent on the website;
  6. Referring website;
  7. General location information;
  8. Cookies or similar tracking data, depending on website tools used.

2. Information About Minors

Route Athletics provides services for families and athletes, which may include minors. However, our website and forms are intended for use by parents/guardians and athletes age 13 or older.

Children under 13 should not submit personal information through our website.

If an athlete is under 18, a parent or legal guardian should complete forms, consent to services, and supervise participation.

If we learn that we have collected personal information from a child under 13 without appropriate parental involvement or consent, we may delete that information and restrict access to services.

3. How We Use Information

We may use information to:

  1. Respond to inquiries;
  2. Review intake form submissions;
  3. Provide recruiting education, NIL education, coaching, consultations, and digital resources;
  4. Schedule sessions;
  5. Process payments;
  6. Send confirmations, reminders, updates, and service-related communications;
  7. Prepare educational recommendations, roadmaps, feedback, or resources;
  8. Improve our website, services, content, and client experience;
  9. Maintain internal records;
  10. Comply with legal, tax, accounting, and administrative obligations;
  11. Protect the rights, safety, property, and security of Route Athletics, clients, athletes, and others;
  12. Send marketing communications if permitted by law and applicable consent.

4. How We Share Information

Route Athletics does not sell personal information in the ordinary course of business.

We may share information with:

  1. Service providers that help operate our business, such as website hosting providers, email platforms, form tools, cloud storage providers, payment processors, scheduling tools, video meeting platforms, analytics tools, and administrative software providers;
  2. Contractors or assistants who help provide services under reasonable confidentiality expectations;
  3. Legal, tax, accounting, compliance, or professional advisors;
  4. Payment processors for billing and transaction processing;
  5. Law enforcement, courts, regulators, or government authorities when required by law;
  6. Third parties when authorized by the parent/guardian or client;
  7. Successor entities in connection with a business transfer, merger, restructuring, or sale of assets.

We do not authorize third parties to use client information for unrelated purposes.

5. Payment Information

Payments may be processed by third-party payment processors. Route Athletics does not intentionally store full credit card numbers or complete payment credentials on its own systems.

Payment processors may collect and process payment information according to their own privacy policies and security practices.

6. Cookies and Analytics

Our website may use cookies, analytics tools, pixels, tags, or similar technologies to understand website usage, improve services, measure traffic, support advertising, or improve user experience.

You may be able to disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

7. Email and Marketing Communications

If you submit a form, download a resource, purchase a service, or contact us, we may send service-related messages.

We may also send educational updates, announcements, newsletters, or marketing messages where permitted. You may unsubscribe from marketing emails by using the unsubscribe link or contacting us.

We may still send non-marketing messages related to services, payments, scheduling, legal updates, or client relationship matters.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect information. However, no website, online form, email system, cloud storage system, or digital transmission method is completely secure.

You should avoid sending passwords, sensitive financial information, medical records, or highly confidential documents unless specifically requested and transmitted through an appropriate method.

9. Data Retention

We retain information for as long as reasonably necessary to provide services, maintain records, comply with legal and tax obligations, resolve disputes, enforce agreements, and operate our business.

We may delete or anonymize information when it is no longer needed.

10. Your Choices

Depending on applicable law and the nature of your relationship with Route Athletics, you may request to:

  1. Update inaccurate information;
  2. Request deletion of certain information;
  3. Opt out of marketing emails;
  4. Ask questions about how your information is used;
  5. Withdraw optional media or testimonial permission.

Some information may need to be retained for legal, accounting, dispute, tax, security, or business record purposes.

11. Student, Academic, Medical, and Sensitive Information

Route Athletics may receive limited academic, recruiting, athletic, and personal brand information voluntarily provided by a parent/guardian or athlete.

Route Athletics does not request medical records, diagnosis information, passwords, Social Security numbers, bank login credentials, or unnecessary sensitive information through public website forms.

Clients should avoid submitting sensitive information unless specifically requested and appropriate.

12. Testimonials and Media

Route Athletics will not knowingly publish an athlete’s name, image, likeness, photo, video, testimonial, recruiting milestone, school name, or story for marketing purposes without appropriate written permission from the parent/guardian or adult client.

Permission may be revoked in writing, but revocation may not affect materials already published or reasonably relied upon before Route Athletics receives and processes the revocation.

13. Third-Party Websites

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content, security, or policies of third-party websites.

You should review third-party privacy policies before using those services.

14. Business Transfers

If Route Athletics is involved in a merger, acquisition, restructuring, sale, transfer of assets, or similar business transaction, information may be transferred as part of that transaction, subject to reasonable confidentiality protections where applicable.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on this website with a revised “Last Updated” date.

Continued use of the website or services after changes are posted means you acknowledge the updated Privacy Policy.

16. Contact

Questions about this Privacy Policy may be directed to:

Route Athletics LLC
Email: Info@routeathletics.com